Shelly enters South America through a strategic partnership with Paraguayan distributor NewZone, bringing smart home solutions to a new market
Shelly’s First Step into South America
Shelly is proud to announce its entry into the Paraguayan market through a strategic partnership with NewZone, one of the country’s most trusted and influential distributors. This collaboration not only brings Shelly’s smart home and IoT portfolio to Paraguay but also marks the company’s expansion into an entirely new continent — South America.
Driving Growth Together
“By joining forces with a distributor of NewZone’s caliber, Shelly strengthens its global presence and reinforces its long-term growth strategy of working closely with market leaders to scale innovation worldwide,” said Stamen Tasev, Head of Sales, RoW at Shelly.
Looking Ahead
With this partnership, Shelly is set to deliver its innovative energy management and smart home solutions to Paraguayan customers, building stronger relationships in a new region and continuing its mission to empower people worldwide with reliable, accessible, and future-ready technology.
Why NewZone?
Founded in 1996, NewZone has built a reputation as a dynamic technology leader in Paraguay. As the exclusive reseller of Apple iPhones in the country, the company has established strong credibility, supported by an extensive retail network and a growing e-commerce platform. By partnering with NewZone, Shelly gains a reliable local partner with the reach and expertise to connect innovation with both B2C and B2B customers.
