Shelly Group raises the bar with a new set of innovative IoT solutions at IFA 2024
Shelly Group AD will showcase a new suite of smart solutions at IFA 2024, the world’s largest consumer electronics and home appliances event. The highlight will be Shelly X, the company’s advanced module system designed to empower manufacturers by adding smart features to their products and connecting them with the Shelly IoT ecosystem.
Shelly X for Manufacturers
Launched earlier this year, Shelly X offers compact hardware with no hidden fees, seamless integration with over 100 control systems, and compatibility with voice assistants. “With Shelly X and the new Powered by Shelly lineup, we are open to even more disruptive innovations,” said Dimitar Dimitrov, co-founder and CEO of Shelly Group.
Expanding Market Reach
“At IFA 2024, we will present an outstanding upgrade in both our product lineup and market expansion,” added Wolfgang Kirsch, CEO. Updates will also include the first Powered by Shelly products, which enable manufacturers to quickly add smart capabilities to existing devices.
Product Highlights
Shelly will debut several new devices at IFA: the Shelly DALI Dimmer Gen3 for high-end luminaires, the wire-free Shelly BLU RC Button 4 remote controller, and the rebranded Shelly Wave product line, formerly Shelly Qubino Wave. These innovations strengthen Shelly’s position as a leading provider of IoT and smart building solutions, delivering flexibility, automation, and seamless integration for homes and businesses alike.
